A successful niche fashion designer was recently asked about his sudden climb to the top. He said that one of his customers, instead of paying for his suits, offered to develop his website, it was then agreed upon. After the website was hosted, it was marketed by a small agency online. Also, the designer had a good customer network and the word of mouth spread along with his website’s address. He is now one of the most sought after designers, who can’t find enough people to work for his business. This is what making your business online can do for you. Are you ready for it?

They say ‘Selling is not a art, it’s the attitude’, and quite rightly so. Selling to your customer, your products/services, means understanding his/her requirements and delivering a product that you believe in and are confident about. Again, requirements of a customer can be both ostensible and latent. His/her apparent needs are usually taken care of by almost all salemen, which is not a hard thing actually, it is his/her latent requirements that win you the bigger business and accolades.

SME (Small and medium Enterprises)/ SMBs (Small and medium Businesses), are enterprises which operate under a specific annual turnover/headcount limit. This ‘specific limit’ may vary from country to country. For example – in EU any company whose headcount ranges from 50 (small) to 200 (medium) may be categorized as an SME. Similarly in the U.S. any company whose headcount ranges from 100 (small) to 500 (Medium) may be categorized as an SME.

Though the fructification of trade leads seems a difficult task, once sown and looked after, established trade leads mature to become the mainstays of successful ventures. Despite the aid of numerous portals that help in generation of trade leads, to save your precious time, here we underline for you some crucial but oft-overlooked advices which can take one a long way in generating trade leads.

1. Customer contact: Not many among us realize that our existing customers are our best sources for generating sales leads. They can fetch a lot of business by referring one to their contacts. To be in regular touch with customers by phone or by email is one of the best ways to generate sales leads.

For those who don’t know about us, UG Software Technologies is an offshore  web development services provider based in Noida near New Delhi. Having served overseas markets for more than 5 years now, we have learnt how businesses in developed countries like USA and UK use technology for their business growth.

When we met a few Indian businesses last year, we realised that the Indian companies (especially SMEs) were quite far behind in utilizing technlogy for their business growth. Most of these businesses’ priority was to get a website done and be seen on Google or Yahoo somehow. Many had signed up with B2B portals who promised great returns on investment but often failed to deliver. Subsequently we conceptualized a B2B portal that would specifically cater to the needs of SMEs athirst for an established and trusted network.

Business today has become very competitive. Cut throat competition demands even more visibility than ever before. Companies try to reach out their prospective customers through all convetional means primarily through print and television media.

Some forward thinking businesses do realize the importance of creating their own online identities and they end up developing a website for their business. But sooner or later they realize that a website alone cannot do much in this huge virtual world.

With many B2B portals around, B2B product advertising is not a new concept anymore. In recent years, many companies have more than doubled their bugets for B2B product advertising. Despite this, many of them get less trade enquiries than others. When it comes to B2B advertising, it is not the same as general tv, radio or print ads.

A generic advertisement intends at creating an impact, catching the user’s interest and persuading him to contact you. Whereas B2B product advertising is more commodity based and not really about branding, especially when you are surrounded by your competition. On B2B portals, one must remember they are selling to power users of their products. Your prospective buyer knows what he exactly wants and therefore your B2B advertisement should provide greater details about the product.

Post as many Trade Leads as you can!

There are countless companies on the internet waiting for someone to visit their website and send enquiries or buy products. Being in today’s complex business environment, you know its easier said than done. Most online businesses keep waiting for visitors, time passes by and nothing happens. Various SEO techniques, more than one website, paid advertising and many other new methodologies are deployed but Are You Getting What was Promised?

In such a scenario, you must do something more than that to gain from the vast opportunities internet offers. Its time you understand what makes the buyers purchase/make enquiries about your products.

Due to the growth of Information and telecom sector, the whole world is turning into a global village. This growth enhances the pace of communication and transfer of information takes place at a much faster speed. The clothing industry is increasing by manifolds and customers are getting taste of world wide design.

As the International borders blur Supply Chain Management and Information Technology take a crucial role in Apparel manufacturing. Global partners in the clothing supply chain are exchanging information electronically, thus the need for Indian Clothing Industry to spruce up.

Indian Apparel sector is playing a pivotal role in the growth of our economy in terms of revenue generation, foreign exchange, foreign investment, and employment generation. Global apparel market is estimated to be around $600 billion USD in 2006.Now the manufacturing is eventually shifting to newly industrialized Asian countries, majorly on account of relatively low labour cost and abundant raw material. Being a prospering country India is pacing up to grab the opportunity and has earn a revenue of Rs. 35,000crores from exporting textiles of which apparel occupied over Rs.14,000 crores in the year 2006. Thus the industry is currently experiencing a period of growth, driven by strong manipulating factors.
India has a strong potential to develop it as an apparel sourcing hub. Today India calculates approximately 30,000 readymade garment manufacturing units which employ around three million people. Today India houses to many leading brands all across the globe. Indian apparels and Indian designs have earned accolades in international market. Our designers have reached all the famous fashion shows held across globe. Indian cuts and hues are also appreciated by the people worldwide.
In spite of this lucrative opportunity and high returns our manufacturing unit of apparels are medium sized which creates design that are world class. This small unit yields small volume of business. Thus our prime attention should include proper attention to this arena and set up facilities which increase production. Instilling a spirit of innovation by adapting various research and development process and conquering new markets globally is mandatory for export growth.